uNetwrk Landing Page Redesign
v4 to v5
My role
Product Designer
Result
+38% premium conversions
Timeline
1 week
Previous design
Redesign
uNetwrk optimizes networking.
uNetwrk optimizes networking.
It helps people track, organize, and maintain their professional connections, offering an easier way to build and nurture relationships for career growth.
The Problems
The Problems
Version 4 increased sign-ups by 16% by narrowing the ICP and targeting her directly.
But, the user base was still too small for meaningful feedback to improve uNetwrk.
And, users were not upgrading from free to premium accounts.
And, users were not upgrading from free to premium accounts.
And, users were not upgrading from free to premium accounts.
The Challenge
The Challenge
Redesign the landing page to be more product-focused while keeping a clear, ICP-driven message.
Redesign the landing page to be more product-focused while keeping a clear, ICP-driven message.
Redesign the landing page to be more product-focused while keeping a clear, ICP-driven message.
Convert free users to premium accounts.
Convert free users to premium accounts.
Convert free users to premium accounts.
Collecting feedback
Mentor & developer feedback.
Where do you see improvements can be made?
My mentor and uNetwrk's software engineer agreed we should bring back the hype video I had edited and included in version 3 to replace the hero image that didn't add value. They also thought the product images could be updated and moved up the landing page to showcase the product.
Mentor & developer feedback.
Where do you see improvements can be made?
My mentor and uNetwrk's software engineer agreed we should bring back the hype video I had edited and included in version 3 to replace the hero image that didn't add value. They also thought the product images could be updated and moved up the landing page to showcase the product.
User feedback
Why aren't you upgrading to premium?
Users said 10 free contact cards was not enough for them to be invested in the platform. They preferred returning to free, manual tools over upgrading to a premium account.
Mentor & developer feedback.
Where do you see improvements can be made?
My mentor and uNetwrk's software engineer agreed we should bring back the hype video I had edited and included in version 3 to replace the hero image that didn't add value. They also thought the product images could be updated and moved up the landing page to showcase the product.
User feedback
Why aren't you upgrading to premium?
Users said 10 free contact cards was not enough for them to be invested in the platform. They preferred returning to free, manual tools over upgrading to a premium account.
User feedback
Why aren't you upgrading to premium?
Users said 10 free contact cards was not enough for them to be invested in the platform. They preferred returning to free, manual tools over upgrading to a premium account.
The Redesign
Using what I learned
Hero section copy
Rewrote hero copy to be more attention grabbing & concise.
Hype video
Edited a new hype video. Replaced hero image with it.
Product images
Updated product images and rearranged content on page.
CTA
Orange stimulates excitement and confidence. Added dynamic hover state.
Redesigned logo
Modernized to match uNetwrk's capabilities and AI feature.
Business strategy
Increased the number of free contact cards from 10 to 25.
The Redesign
Using what I learned
Hero section copy
Rewrote hero copy to be more attention grabbing & concise.
Hype video
Edited a new hype video. Replaced hero image with it.
Product images
Updated product images and rearranged content on page.
CTA
Orange stimulates excitement and confidence. Added dynamic hover state.
Redesigned logo
Modernized to match uNetwrk's capabilities and AI feature.
Business strategy
Increased the number of free contact cards from 10 to 25.
View a side-by-side comparison of v4 and v5.
View side-by-side comparison
Results
The redesigned landing page resulted in a 38% increase in free account users converting to premium.
Results
The redesigned landing page resulted in a 38% increase in free account users converting to premium.
Takeaways
Feedback from my mentor and software engineer was instrumental in making design decisions. Great ideas come from collaborating.
Users will tell you what they think is valuable. 10 free contact cards was not enough for them to invest in a premium account.
Knowledge refresh! I reviewed color theory studies to inform my decision to update the CTA color.
I really enjoyed applying my video editing skills to showcase a workflow in a fun and exciting way.
_____________________________________________________________________
See how I maximized patient care time by reducing administration tasks for Charge Nurses by 10-15 minutes.
See how I maximized patient care time by reducing administration tasks for Charge Nurses by 10-15 minutes.
Takeaways
Feedback from my mentor and software engineer was instrumental in making design decisions. Great ideas come from collaborating.
Users will tell you what they think is valuable. 10 free contact cards was not enough for them to invest in a premium account.
Knowledge refresh! I reviewed color theory studies to inform my decision to update the CTA color.
I really enjoyed applying my video editing skills to showcase a workflow in a fun and exciting way.
_____________________________________________________________________
See how I maximized patient care time by reducing administration tasks for Charge Nurses by 10-15 minutes.
Thanks for stopping by!
I’m open to full-time roles, contract opportunities, or freelance projects.
Send me a message!
uxdesignerdan@gmail.com
Thanks for stopping by!
I’m open to full-time roles, contract opportunities, or freelance projects.
Send me a message!
uxdesignerdan@gmail.com
© Dan O'Malley 2025
Thanks for stopping by!
I’m open to full-time roles, contract opportunities, or freelance projects.
Send me a message!
uxdesignerdan@gmail.com
© Dan O'Malley 2025