My story
One change. A 300 million dollar increase in revenue.
That’s impact.
An e-commerce site replaced a register button with a continue button. It resulted in an additional 300 million dollars in revenue.
While reading that story, I thought about the changes I made to lesson plans as an English as a Second Language teacher in South Korea. My students progressed because I sought to understand them better and took action on those insights.
The lessons I learned as a teacher carry over into my UX Design career. I enjoy understanding the user to provide the best possible experience for them.
Currently…
Vibe coding
I conceptualized and coded a daily microgame with Lovable.
Reading
The Creative Act: A Way of Being by Rick Rubin. 10/10. Highly recommend!
Building
I’m building a coaching program for entry-level UX Designers.
Free time
I like to do fun stuff and make videos about it.
© Dan O'Malley 2025